I'm a designer and builder. I make the interface between intent and the physical world before the category has a name. Born in Singapore, now based in the San Francisco Bay Area.
At Instagram I'm a Director of Product Design, working on new bets where social discovery meets agentic commerce.
At DoorDash I was a Design Architect and Strategist, shaping 0–1 bets and system redesigns across merchants, dashers, consumers, and autonomous drones. I co-created Zesty on the bet that food discovery becomes agentic, not searched.
Earlier, I was a founding designer and later Head of Design for New Mobility at Uber – its first multi-product line beyond rides: bikes, scooters, transit.
I co-founded Burpple across Asia, before everyone scrolled for dinner. I started at Qik, defining mobile video chat before FaceTime.
Outside work I ski, hike, and camp, or talk over coffee about football and Japanese architecture.
You can find me on X and LinkedIn, or email hello@elishaong.com.