In mid-2010, the competition for video chat apps was turning up the heat.  Not only did Apple produce its very own FaceTime, several other video communications app were coming out every other week. The challenge then was to become the  first 2-way video chat app across multiple devices  as FaceTime was limited to within Apple devices, and only usable when there was available Wi-Fi. We wanted to create an experience whereby people could video chat using different mobile phone devices, tablets and desktop, wherever they were.  As the lead designer, I was tasked to take a completely fresh look and design a brand new Qik for iPhone product.
 On a late thursday night, I was one of the last employees to leave the office and I bumped into then Qik CEO Vijay Tella. What began as a simple chat went into an intense 2-hour long discussion in defining what the new Qik iPhone product would be. There and then, we dubbed this the new  'Twitter for Video'  — integrating elements of Video Recording, Video Chat, Video Messaging and a social network into one seamless service. This led the way for many other video and messaging apps such as Vine, Whatsapp, Tango that would come out later. (And in today's world of Meerkat and  Periscope )  Qik Video Connect on iPhone also became one of the core product integrations for Skype when  Skype acquired Qik  for US$150 million a few months later.
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