We started by piecing together how the video chat moments may look like when overlaid with phone models. We had one scene of a colleague's actual daughter celebrating her birthday and sharing the video broadcast to her family. We had another scene of a girl suntanning by the beach with her legs stretched out in front of her, laying on a comfortable position while video chatting with her boyfriend on a ski trip up in the alps.  Meanwhile, my buddy Jon and I went around the neighbourhood in Redwood City asking people what they understood of the various terms and keywords which were being considered. After several rounds, we eventually decided on a copy that was personal and understandable —  'Share your life as it happens!'
 With the intentional selection of photos depicting people sharing life at special occasions, doing outdoor and indoor activities, and the combination of effective marketing copy, the new Qik.com homepage was launched within a few weeks to great success.   Over the next few months, Qik's user base grew from 500,000 to 6 million users.   People found the website much easier to comprehend, and the large images were captivating together with big, bold text. This particular website design also helped set the tone for many other web homepage trends that would come out later down the years.
 Through this process I learnt that a good website is not just about being pretty aesthetically, but it is also about being  honest ,  understandable  and  long-lasting . Qik.com's homepage design remained the same for the next 3 years before the service was shut down recently.   "Qik's new site is a winner. I find their content strategy close to perfection, which shows through the way they show off what Qik is all about. Big, huge photos of their app in use, overlaid with the text "Share your life as it happens!" make it impossible to misunderstand. I'm guessing this design is very effective in getting new users to sign up. UPDATE: For some reason I thought MetaLab had designed this site. This is not the case, however. Apparently it's an in-house job."  -  Styleboost Review
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