In a week's time, Qik was going to debut at Google I/O conference and I had to produce a interface design for an unreleased device in less than two days. For me, that moment felt zen. I was in Yosemite National Park, California, making a test video call to a Russian colleague in Moscow. Awakened by the cold at 5am in the morning, I wore thick layers of jackets, a beanie and headed out. I showed my colleague around the Park, while the Russian showed me around his office.   That moment displayed the tremendous power of video communications in breaking geographical and time boundaries.
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 Launched with the  HTC Evo 4G , it was an engineering breakthrough in many ways for mobile communications. I worked together with then Director of Business Development Rishi Mallik and we wanted to create a video-calling experience which people were familiar with — to be as easy as one making a phone call. Once connected, users could switch to using the front or back-facing camera, as well as handling how the interface experience would be like when holding the phone horizontally (landscape mode) or vertically (portrait mode).  Later, I also drove the creative direction with mobile operators partners including AT&T, T-Mobile, Sprint, and OEMs such as Samsung, Motorola, HTC, Nokia and others. Qik's product branding and marketing elements were distributed to all attendees at Google I/O, and also appeared on nationwide ads featured on highway billboards, Wall Street Journal, TV shows and cinema theatres. It was an awesome and surreal feeling to walk down the streets and see your works literally everywhere.
 I'm grateful for the trust and privilege of working alongside then SVP Product, Bhaskar Roy and his team. Being part of an end to end experience from product design to business strategy and marketing execution made a huge impact in me and helped set the foundation for much more to come.
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