With the release of iPhone 4 and new mobile devices that summer, it changed the way how people share their lives. Mobile phones became personal cameras and there was a growing trend of ‘food photography’ — whereby people would snap a picture of thei
We returned to Singapore and together with co-founder Daniel and a lean engineering team, we built rapid prototypes and pushed to market a new release almost every 2 weeks. I led the Burpple mobile product team from its paper-prototype to executing
Being a part of the founding team of a startup, I got to play multiple roles. While leading product design, I was also involved in executing g uerrilla marketing campaigns. With cutting-edge, out-of-the-box content, Burpple started to make a splash
What started out as a food journal to benefit the self and friends has evolved into a social food guide that would benefit a whole community in a city. A year since its first launch, Burpple has become the leading food app in Singapore, and plans to
sketch.png
sketch - users profile.JPG
photo 2.JPG
photo 3.JPG
burpple - sv 2.png
prev / next